You don't want a name that's parochial, convoluted or...
You don't want a name that's parochial, convoluted or doesn't clearly communicate what the product delivers.
![Mark Lieberman Quote About Clearly, Convoluted, Name, Product: You Dont Want A Name...](http://qt.azureedge.net/resources/quotes-images-large/you-dont-want-a-name-thats-parochial-convoluted-or-doesnt-clearly-communicate-d62cdd4e76da0601e5193b570187bd10.jpg)
You don't want a name that's parochial, convoluted or doesn't clearly communicate what the product delivers.