That's why you didn't see, for example, the use of...

That's why you didn't see, for example, the use of amphetamines discussed by sports journalists for decades - because it was something that wasn't in the public awareness. If somebody had started writing about the fact that athletes were popping amphetamines left and right, they would have been in serious trouble, and no one would have talked to them. That would have put their ability to do the rest of their job at risk.