Some of the models driving the increase in vehicle price for...

Some of the models driving the increase in vehicle price for sporty cars are the Pontiac Solstice, the Audi A3 and the Ford Mustang. It is also likely that demographics are playing a role here. A sporty car is generally not the primary car owned by a household. The 'Baby Boom' generation is at the peak of the earning cycle and makes up a significant portion of the population. An increase in demand from this significant portion of the population would have a positive impact on vehicle prices.