The statement that college basketball isn't a...

The statement that college basketball isn't a business -- let's be real here. It can be a business that can be a very positive experience for athletes, coaches, for schools. Kids learn responsibility, coaches learn how to put together a team, and administrators learn how to build some momentum, build a lot of school spirit based on that one entity -- the program. It doesn't have to be a dirty word, something sleazy to say it is a business.