Copy, art, and typography should be seen as a living entity;...
Copy, art, and typography should be seen as a living entity; each element integrally related, in harmony with the whole, and essential to the execution of an idea.
![Paul Rand Quote About Art, Element, Essential, Execution, Seen: Copy Art And Typography Should...](http://qt.azureedge.net/resources/quotes-images-large/copy-art-and-typography-should-be-seen-as-a-living-entity-each-element-integra-7ca8b9504ae5745f17aa33f72f41695e.jpg)
Copy, art, and typography should be seen as a living entity; each element integrally related, in harmony with the whole, and essential to the execution of an idea.