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We've always felt that no other agency could match our creative strengths in retail advertising, and this year's continued success at RAMA is a testament to our ability in marketing leading retailers. Ellis Verdi
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When we were talking to them about the marketing, I said traditional theater marketing never works for us. We need college students, we need young people who wouldn't necessarily go to Denver Center. We get a lot of people at Second City who don't know they're coming to an Actors' Equity theater. A lot of marketing we're doing is promoting Red Scare without the Second City name or the Denver Center name.
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Tom Taylor brings decades of company and retail experience to his new role. He has touched virtually every part of company and has in-depth knowledge of stores, products, associates, suppliers and customers. Tom has served in numerous leadership roles that have directly influenced merchandising and marketing efforts.
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We're marketing to international business travelers, those people who get on a plane, fly overseas and go right into a meeting.
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We're marketing that as a personal prayer book, primarily geared toward women.
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We're marketing no expectation, and we're trying to introduce people to players.
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We remain very excited about our recent acquisition of Bio-logic Systems. We have made great progress in the integration of Bio-logic, including the successful combining of our two sales and marketing organizations. We are also making significant operational changes to the organization that will make their operations more efficient. We remain very confident that the acquisition of Bio-logic will be accretive to our earnings in 2006 and beyond.
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The marketing of XP is very deliberate and conscious. Part of it is in co-opting the power of the media; I make sure I'm newsworthy from time to time. Part is in co-opting some of my publisher's ad budget. Kent Beck
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What they're doing now is more targeted marketing. One is cash incentives - some say it's the next wave after free checking - and the targeted marketing is a trend we've noticed for several years now.
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We've always had a broader cultural coverage, particularly in the last three or four years We have short stories in every issue. We have more of an interior life. Perhaps the mistake was not to make more noise about that in the earlier issues.
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We're going to play around with keeping the show fresh and creative, but the game is going to stay the same and real people who have interesting stories are going to be at the core.
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We all like stories that make us cry. It's so nice to feel sad when you've nothing in particular to feel sad about. Anne Sullivan
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'Whale Talk' is a tough book, but it is also a compassionate book about telling the truth and about redemption. I didn't draw the tough parts out of thin air; they are stories handed to me by people in pain. Chris Crutcher
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We both read the stories through last summer. There was way too much for one ballet, so we compared notes. With almost no exceptions, we were in line with each other about what we thought was important to keep.
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United Press International is a great news agency. It has made a remarkable mark in the annals of American journalism and has left a superb legacy for future journalists. I wish the new owners all the best, great stories and happy landings. Helen Thomas
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Very few stories embody a human truth so definitively that we cannot think of the truth without remembering the story and cannot imagine how people ever got by without it. Michel Faber
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Scottish Theatre's greatest success story of recent times. Alan Chadwick
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I really love storytelling, and I love the stories as they reveal themselves. It's an incredibly nourishing process; it's probably the closest I come to having a religion. Alan Ball
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With this case, we hope to set a new standard for Internet marketers and consumer research companies. Personal information secured through a promise of confidentiality must always remain confidential. Eliot Spitzer
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With volatility continuing to accelerate, the OPIS SRI provides another way marketers can limit their risk when buying and selling fuel.
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Very few marketing organizations haven't at least thought about creating a dashboard or begun investments into it. Marketers might not have a dashboard today, but the reality that they need to be more accountable is here to stay.
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Anytime you open a business, you have to be effective in promoting whether it's a franchise or not. You'll need to learn to be a Web marketer extraordinaire. There's plenty of material out there. Dave Ramsey
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What marketers try to do is take a problem and twist it to their advantage, ... If you can't pronounce the name, all of a sudden it becomes something that's slightly less attainable for the consumer and it becomes more desirable. But it's equally likely that when people don't buy it, it's because they don't know how to pronounce the name.
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There is a fundamental shift going on with the media business and brand marketers want to stay on top of that.
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There is evidence that some of these companies are perpetrating large-scale deception upon consumers by deploying buzz marketers who fail to disclose that they have been enlisted to promote products.
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We're one of several cable companies looking into new methods of providing marketers with accurate information on audience measurement.
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Having roughly the same purchasing power as Hispanics, African Americans tend to be left behind when it comes to marketing and advertising because Hispanics are expected to have more rapid population growth. Marketers would be wise, however, to tap into the African American segments that outpace their Hispanic counterparts, such as those with incomes greater than $50,000; owner-occupied households; married-couple families; and African American women-all sectors which offer huge potential in the consumer goods markets.