Studies showed that maybe 60 percent of the revenues from a...

Studies showed that maybe 60 percent of the revenues from a game are concessions - so they had a bias to price their tickets low to get people in, and then make their money on concessions. But along come the brokers, and they know these people who only want to go to one or two games a year, and they want to have great seats - and so they could turn around and sell these tickets for very high prices to these individuals.