MGM wanted to elevate the Pink Panther brand to a more adult...

MGM wanted to elevate the Pink Panther brand to a more adult audience for the 40th anniversary in 2004. After looking at the Thomas Pink brand and philosophy, it was evident that the two brands were a perfect fit, as each could be equated to cool, sophisticated and stylish. With the rates of sales being so outstanding for our original co-branded product line, we went back to Thomas Pink for a second partnership that will no doubt be even more successful, especially with the release of the new Pink Panther movie generating extra interest in the brand this season.