Advertising Quotations | Page 4

Growth in specialty advertising was a little lower than expected but subscriber revenue growth outperformed expectations and overall specialty revenue growth for the first quarter was in line.

Frank has been a leading force in building our International businesses since joining the launch team in Europe 18 years ago when we set up our International operations. In Europe, he drove the creation of a pan-regional advertising market, enabling MTV Networks Europe to consistently exceed business plan. Since he moved to Singapore to create MTV Networks Asia Pacific in 1994, he has launched 20 MTV, VH1 and Nickelodeon channels and has forged important partnerships for the company across the Asia-Pacific region. With his creativity, passion and vision in driving our Asian expansion strategies, he has built a vibrant Asian business that will be a growth engine for MTV Networks for years to come. Frank has been a trusted, invaluable colleague and friend through the years, and I wish him and his family much happiness and success in Australia.

Frank and Eva add a new level of depth to our management team, with significant experience in sales, brand building and business development. Their professional experiences and personal passion for games complement the strengths of our team and support our mission to make in-game advertising a compelling and integral part of the game playing experience.

Fragmentation means more and more shows get lower and lower ratings. Events like the Super Bowl are arguably the only places advertisers can reach everyone in the U.S. at one time.

From a budget standpoint, we had allocated more this year into nontraditional advertising streams, organic searches. We are really putting time online in pulling up Capitals searches and targeting those people. If somebody is doing a search in Washington, D.C., and they type in 'Chinatown,' 'MCI Center,' 'things to do in Washington,' they are going to get Caps advertisements.

If a student wants to help with advertising but doesn't want to work on budget, they will be able to work on what it is they care about.

If advertising had a little more respect for the public, the public would have a lot more respect for advertising.

I don't use my celebrity to make a living. I don't do ads for suits in Spain like George Clooney or cigarettes in Japan like Harrison Ford . To me, it is kind of sacrilegious. It's a complete contradiction of the social contract you have with your audience. I mean, Robert De Niro advertising American Express. Gee whiz, it's not the first time he's disappointed me. It's been happening for a while.

For those advertisers that want to reach a mass audience as quickly as possible, the Super Bowl still remains the vehicle.

For the transit system, there is no downside to selling more advertising.

If it takes off it will take some share from radio but radio is local advertising. This platform is a nationwide platform.

If the advertising model does come down slightly in the future, I think there's available resources to get the money back in other ways.

He doesn't make advertisers comfortable, that's for sure. He is not necessarily a fan favorite these days and that certainly makes some advertisers very leery.

We feel in the last year we have proved this concept both with advertisers, consumers and Sony, ... Now we are evolving our mission and focusing specifically on games and game shows.

We expect to see advertising revenue slow in the second half of the year,

There is a greater emphasis on advertising and a greater interest in media events over which the candidates have the most control of the message,

There is a dire shortage of great advertising to men,

There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a ticket halfway to Europe. You've spent your money but you never get there.

We took this to the networks about a month ago to get their approval, and it wasn't that easy, because of the subliminal advertising laws.

We?re on a mission to win back both readers and advertisers. We?re going to cover the hip-hop scene from a neutral but still hard-hitting point of view.

With money spent on incentives, you can see results immediately. Advertising effectiveness is a much bigger question mark. I think you have seen a marketing budget realignment, with more money going toward incentives rather than advertising.

When instant messaging is like Las Vegas, with all kinds of advertising banners, it's very distracting.

We are facing not just a challenging business environment, but a rapidly changing one. Major metros across the country are experiencing difficult advertising conditions this year. We certainly are no exception.

To explain responsibility to advertising men is like trying to convince an eight-year-old that sexual intercourse is more fun than a chocolate ice cream cone.

What you're seeing is a sea change in advertising that is driving our economic prosperity, ... Offline (advertising) dollars are moving to online.

What works in spam is similar to what works in advertising. Things like weight loss, work at home, get rich, those are beginning to find an audience.

Here's a company with a great balance sheet driven by its international cable acquisition game plan more than anything else. Liberty has about 15 percent revenue exposure to advertising whereas Viacom, Fox, and News Corp. have about 45 percent exposure.

Having roughly the same purchasing power as Hispanics, African Americans tend to be left behind when it comes to marketing and advertising because Hispanics are expected to have more rapid population growth. Marketers would be wise, however, to tap into the African American segments that outpace their Hispanic counterparts, such as those with incomes greater than $50,000; owner-occupied households; married-couple families; and African American women-all sectors which offer huge potential in the consumer goods markets.

Having more money than the other candidates has always been important, but there is a bigger premium on it this time. There will be multimillion dollar advertising budgets needed for those large states.

Historically, job advertising drops off in the months of November and December. This online series does not have a long enough history to seasonally adjust the data. However, we know from The Conference Board's long running Help-Wanted Index for print ads, as well as the Federal Bureau of Labor Statistics' job vacancy index (JOLTS) that businesses typically decrease their recruitment in the last two months of the year. This seasonal November decline typically reflects the Thanksgiving holiday and a slowdown in recruitments after a seasonal upturn in the late summer/early fall. Year-end budget constraints may also play a role if funds are short for paid advertisements. Nationally, the downturn in new online ad volume the week before and the week of Thanksgiving more than offset the modest increases in the other weeks in November.

We make sure the advertising is appropriate for the context of the games.

We make programming decisions on a day-to-day basis. We sell advertising on a day-to-day basis. This is the way networks operate. This is the way all television stations operate. This is the way most businesses operate when you have a number of affiliates or a number of franchises. It's the way the business operates.

I also hope that schools, teachers and parents in the country will enhance their awareness of children protection and keep their kids and students away from advertising activities.

Half of the Super Bowl advertisers are buying search-supported material, up about 100 percent from last year.

H&R Block is a company that has been advertising itself quite consistently as being in your corner. I think it is fair to say that they have not been in your corner but have been putting customers in the corner instead.

I wouldn't be surprised if Microsoft could double (its online advertising revenue) in three to five years.

Jon Miller would be amazing for Yahoo because he is extremely good at building display advertising businesses and buying young startups.

John has done a terrific job of developing and growing the advertising partnerships at ESPN, the radio industry's number one sports brand. I am very glad to have John on our team.

I suspect it'll have more impact on the advertising arena than the news arena.

I think it's a great opportunity for the spotlight to get swung over to Nashville as an advertising center.

I think it's a fair statement to say the advertising base has been wrecked. We're in the process of strategizing how we'll deal with that now.

I think it reflects that there is a commitment to online advertising, there is a recognition that is part of a long-term retail strategy.

I think it is a real stretch to say the decline of department store advertising has forced layoffs at any one newspaper.

I think it all comes down to Wal-Mart's aggressive advertising campaign. They are being much louder with their campaign, and I think they've done a good job of stealing the 'early-bird' holiday shoppers.

I think it all comes down to Wal-Mart's aggressive advertising campaign, ... They are being much louder with their campaign, and I think they've done a good job of stealing the 'early-bird' holiday shoppers.

I think it's likely the search engine advertisers are more likely to mislead our clients, that's one of the reasons we first took them on.

I think it's a very good time for this. The advertising market is obviously far stronger than a few years ago, and Glam is going after a lot of luxury brands that hadn't yet come online then, and who still might be hesitant about it, and offering them a very controlled environment to test the waters.

I think it's a very good time for this, ... The advertising market is obviously far stronger than a few years ago, and Glam is going after a lot of luxury brands that hadn't yet come online then, and who still might be hesitant about it, and offering them a very controlled environment to test the waters.

It includes signage. It includes advertising, radio, TV, print - every element that we have they are involved in and they are even closer to the team. They have access to what no other sponsor has.

It is about a man and woman who meet 15 years after their affair. The girl is now 27, the man 55. I talked to David about my own experiences, though not, I assure you, with young girls. I also suggested he introduce a third character: the 12-year-old daughter of the hero's new girlfriend. When she starts to caress him, you can imagine the tremors this creates in the ex-lover. But this is not Lolita nor is it a play about paedophilia: it's a play about love. It's also about a world where 12-year-olds are treated as consumers, where advertising uses sex as a means of enticement and where kids have easy access to internet porn.

I think you will see a point where the traditional model of advertising on TV or advertising online will go, and advertisers will cover one programme, no matter what platform it's being broadcast on. You'll see the same ads whether you are watching it on your TV, your computer or your phone.

I think we're all cognizant of the fact that there are two macro trends going on here that this product is designed to respond to. One is more and more consumers are getting information and entertainment online and the other is more and more advertising dollars are going online.

I think we're getting very visible. You can absolutely saturate people and overdose them on ... advertising.

I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see.

I think adding Common Short Codes to print advertising is the best option. A user just has to send a text message to get an SMS message with embedded link back to a Web site.

It goes above and beyond what a traditional advertising agency can do for you.

I think video advertising is a hugely compelling medium.

It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'.

I think that advertisers and the networks will have several months of data to look at before going into the upfront next year and how they want to handle negotiating.

I went to UCF in Florida in Orlando. I went for advertising and public relations. I moved out to California my senior year because I knew I wanted to be an actor, but I also wanted to finish school and get my degree. I took mainly a bunch of criminal justice courses online for the last year because that's all that they offered.

It is a positive move. Investors almost hated the e-commerce business because a it was low margin operation, ... What they like about Internet media companies is they get 80-to-90 percent margins on advertising and sponsorships agreements. Why bring it down by selling something that has no margins?

I think there is a fast and loose game being played by many people who are aggregating video online and selling advertising on their Web sites. And I think that there will be a day of reckoning. I don't believe you can build a sustainable business on copyright infringement.

I think there is a bit of a concern out there regarding the health of their advertising and e-commerce revenues and some concern regarding the backlog. I think it's possible that they could miss the (ad and e-commerce) number.

Just as there is an established right to truth in advertising, there should be a similar right to truth in programming where advertising is concerned.

Jeanine understands that grassroots is going to be extremely important in this campaign and wanted someone with experience and skills in organizing and running that type of campaign. Television advertising is not going to win this campaign.

Kodak sells film, but they don't advertise film. They advertise memories.

Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time.

Our goal should be to increase consumer information while acknowledging that product placement is a form of advertising and that it should not interfere with editorial independence.

Over the course of this year, it will have a transactional heart rather than an advertising heart.

Over the past twelve months, we have taken aggressive steps to position theglobe.com for a turnaround or business combination dependant on a rebound in the online advertising sector, but the sector remains severely depressed and there are few signs of a rebound in the near-term,

Our plan is to reward experts in their fields along with regular users who've proven they can share useful and popular material. By elevating them to Featured Finder status and giving them the advertising revenue produced by their pages, it's a win-win for everyone.

Our plan focuses on our key business objectives ? growing readership in our print and electronic publications with great local content and providing our advertising partners with easy access to the large and varied audiences our titles and Web sites attract.

Our phones are so intimately connected to us, to our lives. Putting advertising on a device like that is a bad idea. You don't want to be interrupted by ads when you're chatting with your loved ones.

Our retailers will not increase their inventory or advertising until this is signed. We need to get this on the governor's desk as soon as possible.

Our results in the first quarter reflect higher advertising and circulation revenues at The New York Times Media Group and the Regional Media Group, in part due to the introduction of innovative new products.

Our search advertising revenue has not been as strong as we'd like,

Our speakers' keen insight on GLBT marketing and advertising is essential to all brand managers seeking inroads into this lucrative market

Overall, the U.S. labor market is off to a very solid start in 2006 as strong business fundamentals continue to boost employer demand for workers, creating more job opportunities and driving the unemployment rate down to well below 5 percent. Demand for workers in the U.S. remains elevated at the outset of the year, while the online migration of help-wanted advertising continues at a rapid pace. The Index's findings for February clearly indicate greater confidence among employers throughout much of the country, largely due to the underlying strength of the economy. This is encouraging news for job seekers and bodes well for this year's class of college graduates as they begin their search for employment.

Over $2.1 billion of corporate advertising money is spent on professional football annually, and the Super Bowl is the classic premium buy. Corporations are willing to spend $2.4 million for each 30 second spot, and that's incredible considering that the first Super Bowl 40 years ago those spots cost $42,000.

Our vision for helping advertisers to capture the extremely rich branding opportunities that in game advertising presents is very much in synch with market demand, and the concurrent recognition we have been given seems to indicate this as well.

Our whole basis is a repair shop you can trust. Our best advertising has been word of mouth. So I think we are doing the right thing.

Roche is confident the advertising accurately and appropriately reflects the clinical findings.

Research shows that traditional advertising and public relations work pretty well for events, such as a sale. But brand loyalty and commitment occurs through experience, use of a product and talking with other people.

Our research has shown that consumers will use technology to regain control over their entertainment, research, advertising choices, communication, and services, while multi-room DVR is a key revenue generator for the industry.

Our overall sponsorship, advertising and promotional investment in the NFL is significantly better than the competition, and we're disappointed that the NFL chose to go in a different direction.

Part of the problem with existing linear advertising models, even in new media like online video, is the general lack of ability to make ads relevant and timely when rolled out to broad audiences. Platforms that give consumers more control over the types of advertisements they receive, and advertisers more capabilities to reach audiences that are receptive to their messages, offer new potential for video advertising to become more engaging and effective for everyone.

People have been delaying doing anything because they felt the research wasn't there. This makes it clear that advertising does make a difference.

Sure I'll go! I've never been to St. Louis. It seems like a good idea for the airline good advertising for them.

My mum is very political - left wing - and my dad was in the advertising business. They were both from the East Coast: Boston and New York City, respectively.

My mother worked in advertising and my father was a journalist. But they split up when I was three and I grew up in a single-parent family. My mum brought my brother and I up.

Local search advertising isn't doing anything right now,

Look at the assets we bring together, ... We bring together a great studio and the most powerful cable networks in the world. We add that to CBS network, CBS' wonderful television station, CBS Radio, CBS Outdoor Advertising and soon we're adding (syndication company) King World to it. There's no company in the world that has that mix of assets. This will be the fastest-growing media company in the world.

Looking ahead, we continue to foresee an excellent year for Knight-Ridder. Advertising strength has grown each quarter, and we are optimistic that the fourth will be strong as well.

Looking ahead, the fourth quarter will also be affected by comparisons to the almost $50 million of politically-related ad demand from last year's fall elections and a continuing soft advertising outlook in the U.K.,

Like such pro-Roberts groups as Progress for America, which began a significant advertising campaign within hours of Mr. Roberts' nomination, NARAL Pro-Choice America will continue to exercise our constitutional right to make sure the American people have an opportunity to hear all the facts about John Roberts' records during this process, ... We play an important role in engaging the American people in this debate about issues that affect their daily lives.

I worked at Military Media, an advertising agency for military-base newspapers. Don't ask, I won't tell.

It gave him free exposure. It was like a free campaign ad. He never had the money to do much advertising, so that was like the beginning of his advertising campaign.

It felt like a commercial - and advertisers already do that well.

I think people go to movies and they know too much about the movie before they go into it, whether it's the advertising or they're reading too many stories about it. And they know all the essential elements of the film before they even go into it. And I think that sabotages a thriller.

I think MSN has some features advertisers will gobble up, but it's too early to say whether it will be a superior experience. They have a sizable amount of traffic. Advertisers will want to reach that audience, and buying through MSN is going to be the only way to do that.