Brand Quotations | Page 5
Brand Quotes from:
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Benefit Quotes
My Coke Rewards is the largest program we have ever launched for the Coca-Cola Trademark, with rewards valued at over $50 million. Regardless of which Coca-Cola brand is their favorite, My Coke Rewards will give everyone who loves Coca-Cola the chance to benefit from their passion for the brand in a unique and special way.
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Bit Quotes
Michigan has always been my favorite track. It just has everything going for it. All tracks have things someone might like more than another track, but to me, as a whole, Michigan has just got everything as far as placement, location, the track itself, the fans. A little bit of everything just seems like it goes a long way there. It's always a treat to go to Michigan, and when you run good there it helps. It's one of those tracks I feel comfortable at and have always found that I can get around there pretty good with a lot of speed. I'm looking forward to doing both the Cup and Busch events this weekend. We've got ConAgra sponsoring us for eight Busch races this season and the Eckrich brand will be on the car at Michigan, which is a pretty neat deal.
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Adult Quotes
MGM wanted to elevate the Pink Panther brand to a more adult audience for the 40th anniversary in 2004. After looking at the Thomas Pink brand and philosophy, it was evident that the two brands were a perfect fit, as each could be equated to cool, sophisticated and stylish. With the rates of sales being so outstanding for our original co-branded product line, we went back to Thomas Pink for a second partnership that will no doubt be even more successful, especially with the release of the new Pink Panther movie generating extra interest in the brand this season.
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Camp Quotes
When it comes to sharing the experience of legendary Jeep 4x4 capability with consumers, Jeep has done it through Camp Jeep, Jeep Jamborees, music, gaming, extreme sports and many other award-winning activities. Camp Jeep On The Road is a way for the Jeep brand to take some of the most exciting elements of these programs to consumers who haven't been able to join us in the past.
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Chose Quotes
We chose to partner with Heller in part because of their commitment to conservation and sustainability - a practice and philosophy upon which WWF is founded. The remarkable experience they've had helping large corporations to develop socially responsible programs as part of their brand communications and their exemplary creative work can only strengthen our relationship.
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Carry Quotes
Whether you won or lost the night before, it's a brand new game. It' s my job and my coaches' job to remind the players that no matter what happened last night, it doesn't mean anything today. This is not like football where you have to wait one week to recover. You just have to get up every day and fight. If you carry it over, you're a loser.
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Add Quotes
You always go into the NCAA tournament and make a couple of little, subtle adjustments. You may take something that looks like this and just add one piece or remove one piece, or move it around a little bit, but it still looks like this. With this group, what I did was I took some stuff that we did in November and I showed it to them again, and they think it's brand new.
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Announcing Quotes
We are thrilled with the positive response we've received without even publicly announcing our re-opening. The first week's sales far exceeded what we expected, considering September is typically a slow period for us. Our employees and our regular patrons have made it clear that they love the restaurant's new look. This instant success reinforces our belief that re-investing in our brand and this restaurant was a smart thing to do.
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Add Quotes
We are thrilled to add the premier San Francisco area airport to our route map this summer. Customers have been clamoring for service to the City by the Bay and we are delighted to satisfy those cravings for sourdough, chocolate, and trolley cars for less. Providing low fares, great service and brand new planes isn't virgin territory for Spirit. San Francisco will be our 29th city and we see blue skies ahead for a great start of service this May.
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Alert Quotes
When you're listening to the Internet, the discussion is taking place in real time. We're able very quickly, sometimes in a matter of days, to pick up on what consumers are saying. If there's certain issues, like safety recalls or any mention of a boycott, we can set up an alert, so that we can alert a company or a brand so they can be on their guard and be ready to react, if that's what it takes.
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Act Quotes
We have a great relationship with our label. We do have the creative freedom. For She Falls Asleep (a track on Wonderland) they paid for a 60-piece symphony orchestra. There are no guitars and drums on it. I don't think there is any other pop act that has that kind of freedom, and that is what separates us from the others. We are a proper pop band, and it's all our work. We are not a brand created to sell to kids, which makes us different from some of the other s**t out there.
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Adapt Quotes
Today's telecom operators no longer need to build a brand new network for each new application. What they do need immediately is to develop an IP-based next-generation network, or IP NGN, which can adapt to present and future applications. Cisco CRS-1 is helping operators advance the development of IP NGN, so that all current and future applications can be integrated on one network.
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Allowing Quotes
Unfortunately the spirit of the event, as it was originally conceived and as it has been presented to the appropriate civic groups and government officials since November 2004, seems to have been lost in the haste to stereotype all graffiti-style artists as 'vandals' and to brand this event as a 'promotion of crime,' ... At its core, this is an event designed to celebrate an art form born from the streets of New York over two decades ago as a means of creative self-expression, allowing the public a unique chance to experience the workmanship and skill that go into creating a piece of art fine enough to hang on the walls of any traditional gallery or museum. Upon completion, a 48-foot mural will be donated to The Point, a Bronx-based nonprofit youth development organization, while the remaining nine will be placed throughout the city for public display.
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Competition Quotes
We don't have a set schedule, but refreshing every 45 to 60 days is a reasonable goal. Publishing a brand new index every 28 days has suddenly become imperative. Something that we've seen because people have become more savvy in their searches and because competition has been pushing the envelope.
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Advertising Quotes
We are saying so much to our guests, consumers and the industry with this massive brand re-ignition. In each and every element of the brand re-ignition and advertising campaign, we have rededicated ourselves to offering the very best experience and communicated it in both obvious -- the physical enhancements of our properties -- and more subtle ways -- through music, people, and events that refresh the mind, body and spirit in the same way we hope our guests experience every time they stay at one of our properties.
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Acquired Quotes
Tommy's brand is still vibrant to a certain extent with consumers, but it has been failing for some time, not only with the brand itself and what it stands for with the consumer in terms of leading-edge styling and fashion, but also failing financially. The brand is very weak now, but if it's acquired by the right entity I believe the brand can be turned around and can gain its strength back.
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Advantage Quotes
Traditional magazine companies couldn't imagine a launch like this. Relish is much more than a magazine. Consumers can come to the Web site, subscribe to the e-newsletter, and, uniquely, many will also receive Relish as syndicated columns within their newspaper as well. That's just the beginning. The key is the brand launches with a combination of consumer options, and advertisers can take advantage of the brand's engagement in many ways.
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Advertising Quotes
This study clearly shows a significant positive impact on brand perceptions and purchase intent for luxury auto manufacturers when they master the online experience. For those who don't provide a superior online experience, they are actually damaging their brand and taking the air out of their multi-million dollar advertising campaigns.
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Arbiter Quotes
The experience that a publication creates for its audience is the very essence of that publication's brand - and without deep engagement, that publication's brand will be weak. A good publication is a convener and an arbiter - it expresses a core narrative that becomes a badge of sorts for its readership.