As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.
In China, going public has a cachet from a branding standpoint. It will improve our image to ad agencies, government regulators.
A lot of my branding has come from stubbornness - I knew what I liked. I knew what I wanted to do.
Branding is simply a more efficient way to sell things.
Nationalism as we know it, is the result of a form of state-sponsored branding.
I've always thought that a name says a lot about a person. So naturally, being named Howard, I always wanted to crawl into a hole.
Customers must recognize that you stand for something.
Personal branding is about figuring who you are and what turns you on and then monetising it
If design isn't profitable, then it's art.
Products are made in the factory, but brands are created in the mind.
You too are a brand. Whether you know it or not. Whether you like it or not.
Branding is everything. A young girl once came up to me and told me I could be famous because I looked just like Richard Branson!
TV feels quite constipated, and the thing I find particularly difficult is the branding of the channels where it's not 'Is it a good script?' but 'Is it a BBC2 script?'
A great brand is a story that never stops unfolding.
Branding is overrated.
If your business is not a brand, it's a commodity.
If you are not a brand, you are a commodity.