Brands Quotations | Page 2
Brands Quotes from:
-
Build Quotes
When we founded Gearbox we actually had the intent of doing two things. On one level, we wanted to build brands and build games that are our invention. On the other level, we wanted to work with other things that other people created that we think are really, really cool. And do things with it that we think would be worth doing.
-
Advertising Quotes
I think it's a very good time for this. The advertising market is obviously far stronger than a few years ago, and Glam is going after a lot of luxury brands that hadn't yet come online then, and who still might be hesitant about it, and offering them a very controlled environment to test the waters.
-
Affordable Quotes
Luxury Institute researchers found most luxury brands in the writing instruments category, as in the luxury watches category, to be niche brands, with 1% to 4% awareness among the wealthy, and in many cases, known only to connoisseurs. Still, the holy grail of a luxury brand is a Harry Winston, or a Rolls Royce, brands that are known to the majority of wealthy consumers, but are affordable by only a few. That feat requires brilliant products, and even more brilliant marketing skills.