I have a candle on the bus that smells like caramel brownie. I love anything that smells like food!
Granola didn't sell very well when it was good for you. Now it has caramel, chocolate, marshmallow, saturated fat and sweeteners with a small amount of oats and grains. Sales picked up.
I can't cook to save my life but I can bake a flour-less chocolate-hazelnut tort with a spicy caramel sauce.