The kind of political gimmick that this coalition is trying to sell is the reason we did not get meaningful health care reform last year. We are not going to engage in this silliness.
Your skin starts itching once you buy that gimmick about something called love.
The world is nothing but a big gimmick.
Well, as I characterize most of them, they're all gimmicks, gimmicks to fool the taxpaying public that they're going to get some kind of tax relief.
My incarceration was actually a positive thing from the beginning. I needed a gimmick to get my act going again, it gave me material.
And I used it to help me get my foot in the door in Hollywood because the handstand was my gimmick that no one else had.
Sometimes, early in their careers, chefs make the mistake of adding one too many things to a plate to get attention. If a chef is just coming up with wiz-bang gimmicks on their plate, that has nothing to do with bringing real pleasure to people.
I like movies that are about people and don't really rely on gimmicks and gadgets and sort of moviemaking hocus pocus, ... We're just telling a story and hopefully we're telling it well. It lives or dies on the strength of that story and your ability to tell it.
Even to current-events junkies, the notion of a 24-hour news channel sounded like a gimmick when the Cable News Network launched more than 30 years ago.
Why is a movie starring women considered a gimmick and a movie starring men is just a normal movie?