Marketing Quotations

The strategic marketing paradigm of Open Source is a massively-parallel drunkard's walk filtered by a Darwinistic process.

I love the incredible variety of demands directing makes on you, from the entrepreneur to the hustler to the deal-maker to the writer; to directing actors and the camera and working with music, sound, marketing and promotion. It uses so many sides of your brain.

Money coming in says I've made the right marketing decisions

The early pioneers of both wellness and network marketing were motivated by the sense that it was possible to create a better life than the conventional routes offered - better personal health and better economic health, respectively. Now the 'alternatives' of yesterday have become the economic powerhouses of today and tomorrow.

I had a marketing idea that everybody hated, decency is sexy.

February days are a marketing gimmick; love happens every day.

There has never been any proper commitment to marketing these artists and their music. We are not Sony.

Our platform is a one-stop shop, from marketing and promotion through to ticketing. But even in the early days, in 2006-07, when we were mostly carrying shortform video, we became the premier movie marketing platform.

There are a lot of musicians who are still desperately trying to pretend that it's 1998 and by having a huge marketing campaign, they somehow believe that they can sell 10 million records. That's delusional. No one sells 10 million records. The days of musicians getting rich off of selling records are done.

Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.

Most of the major consumer-goods companies roll out their marketing programs in the I-4 corridor. It reflects what America looks like.

If you think of the typical Herbalife distributor and their level of sophistication, to this day I still don't understand the marketing plan - true story.

I like to look nice, but I'm not marketing being beautiful.

I think putting labels on people is just an easy way of marketing something you don't understand.

I've never been to Comic-Con, but I'm certainly aware from this side of the Atlantic that it's a very important part of film marketing now, even when the films are not directly linked to a comic.

Recorded music is more a marketing tool than a revenue source.

I like to think that the Internet and file sharing, if utilized properly and embraced, and I emphasize properly, is a high-powered marketing design.

In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.

Execution really shapes whether your company takes off or not.

Pop culture is not about depth. It's about marketing, supply and demand, consumerism.

I was a pretty good coach and working with marketing was like coaching.

Marketing is what you do when your product is no good.

I'm a huge fan of Geffen records. Everything about them - their artists, their videos, their marketing.

When I meet with the founders of a new company, my advice is almost always, ‘Do fewer things.’ It’s true of partnerships, marketing opportunities, anything that’s taking up your time. The vast majority of things are distractions, and very few really matter to your success.

Fast food chains spend a large amount of marketing to get the attention of children. People form their eating habits as children so they try to nurture clients as youngsters.

Tax cuts create more jobs and this is something we as Republicans have to do a better job of marketing.

Affiliate marketing has made businesses millions and ordinary people millionaires.

Marketing executives like big budgets, as big budgets make it easier to grow the top line.

A bad book and good marketing won't work, the same way a good book and bad marketing will also not work. There is no choice in the matter that if you need to write a good book, you also need to have good marketing for it.

It didn't happen every time for every movie. Ruthless People was a good movie, but we didn't get a good release or marketing. They completely blew the opening.

In the past the publishers I've worked with have been extremely generous. And in almost every case, have been people who believed in the work rather than the sales and marketing.

The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.

I see the same coffee table everywhere. It's mass marketing.

We wanted a pet food based on sound scientific principles and truth, not marketing hype.

My background is that I've spent a lot of time marketing entertainment. One of the old saws in package goods is you can take something that is popular and you can make it more popular. But if you take something less popular, you can't automatically market it into the same success as something that's already popular.

There is a natural partnership between State and Commerce, and the American business community to work together to educate the United States about marketing overseas.

In marketing you must choose between boredom, shouting and seduction. Which do you want?

In advertising, not to be different is virtually suicidal.

The NBA has made a real issue about really making these superstars the premium that everybody wants to go to. That's their calling card and their marketing tool. But the coaches at the other end of the sphere are trying to make everybody on the team, even nine, 10, 11, 12, just as important, and have a real role that's meaningful.

Groupon as a company - it's built into the business model - is about surprise. A new deal that surprises you every day. We've carried that over to our brand, in the writing and the marketing that we do, and in the internal corporate culture.

Marketing is too important to be left to the marketing department.

Musicians exist independent of any of the marketing terms or the categorization.

The great thing about Ticketmaster is that it's seen as the comprehensive site for ticketing, artist information, venue information. We're a marketing platform, not just a technology platform, and we're going to build on it.

We're living in a world where Google beats Gallup.

My background was computer science and business school, so eventually I worked my way up where I was running product groups - development, testing, marketing, user education.

Everybody's saturated with the marketing hype of next-generation consoles. They are wonderful, but the truth is that they are as powerful as a high end PC is right now.

Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing.

For the music business, social networking is brilliant. Just when you think it's doom and gloom and you have to spend millions of pounds on marketing and this and that, you have this amazing thing now called fan power. The whole world is linked through a laptop. It's amazing. And it's free. I love it. It's absolutely brilliant.

But the business side of it, as with most creative things, there is no room for business. It is about art. It's not about marketing.

Petrol price is a deregulated commodity, price of which is decided by our oil marketing companies based on input cost and other parameters.

If you think about filmmaking as an entire spectrum, starting with the writer and ending with maybe the marketing department, the actor's contribution is a rather slender band.

I've got lots of books sitting here that have never been published because nobody could make any marketing sense of them.

Other than that one year, Salon has been very cautious about the way it spends money. For instance, since last year, we've had virtually no marketing budget. It's just word of mouth. And our circulation continues to grow that way by breaking news stories.

I am stunned by how much time and effort I must spend marketing my book and interacting with my readers. With social media, you don't just publish a book and figure you've done your part; your fans want to talk to you, have a conversation.

That feeling of freedom, open highways of possibilities, has kind of been lost to materialism and marketing.

The only one that seems to be able to hold the business is Disney. They do it is because they have a fabulous philosophy about marketing- but even they wavered.

I don't need somebody behind a desk to tell me what a marketing survey says is funny. I got 3 million miles and 70,000 tickets sold, telling me that I know how to make people laugh.

There's a difference between publicity and marketing. A lot of writers don't realize how much marketing goes on beyond the scenes, with sales reps and advanced reading copies, all that stuff that happens months before a book is published.

The death of any man aged 56 is very sad for his widow and family. And no one would deny that Steve Jobs was a brilliant and highly innovative technician, with great business flair and marketing ability.

If you make listening and observation your occupation you will gain much more than you can by talk.

I've been careful to keep my life separate because it's important to me to have privacy and for my life not to be a marketing device for a movie or a TV show. I'm worth more than that.

For purposes of marketing, writers are designated as poets, novelists, or something else. But writing is about matchmaking, an attempt to marry sensations with apt words.

Actually, I majored in marketing and I have a bachelor of science.

People who lie to themselves about investing are the same as overweight people who blame their genes for their obesity.

I always thought marketing in general was an interesting kind of thing. I always liked commercials and billboards.

It is all about marketing; that is where the real craft comes in. The best actors do not necessarily become the biggest stars. And vice versa.

There's been not a dime spent on marketing for any record I've ever put out.

Marketing is a very good thing, but it shouldn't control everything. It should be the tool, not that which dictates.

There was a period of time in America where the advertising world actually went to the housewives of America and had them write jingles that would appeal to them. It was actually brilliant marketing.

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

Gone are the days when you could lie on a beach between races and still be in good enough shape to compete. Gone are the days when simply wearing a brand on your firesuit was enough to justify the marketing expense of an Indy Car. Racing an Indy Car is only about a quarter of my life as a racing driver.

Green issues have been used as a marketing tool. Sometimes these green claims are completely meaningless.

All true artists in the world from all countries and all genres are influenced by Michael Jackson. There were music videos before Michael Jackson, and there were music videos after Michael Jackson. He brought such a huge change in the marketing and positioning of the music video.

Avon invented the concept of direct marketing and direct selling beauty. And that's still very valid to us. We'll have a firm that will be around for another 114 years as strongly as it was the first 114.

I never think about the audience. If someone gives me a marketing report, I throw it away.

The more informative your advertising, the more persuasive it will be.

When you're in the car, how well you do is down to you and you alone-no band, no management, no marketing.

I believe that one key to success is to accept truth, no matter how it's spoken.

Marketing has supplanted story as the primary force behind the worthiness of making a film, and that's a very sad thing. It's film only as a function of consumerism rather than as an important component of our culture, and that's everywhere around the world.

It will take very sophisticated marketing to achieve our aim of bringing more black people into the theater.

In direct navigation, users type exactly what they are looking for in the browser's web address field. This could be the exact domain name or web address. Millions of people do this, emphasizing the need for on- and off-line marketing and branding.

Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine.

Ray and I do not draw salaries, Any profits will be re-invested into marketing the music we believe in.

No one in my family had a retail or marketing background. They were professionals. They didn't understand just what I was doing by going into retailing. After I started, though, it got into my blood. I knew this was what I wanted.

In Britain, we've tended to replace the kind of architectural culture valued in much of Europe with an in-flight magazine lifestyle - all branding, marketing and 'accessibility', a word that usually means dumbing-down.

We must become more comfortable with probability and uncertainty.

For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.

Everyone wants to get behind the red rope, but actually: be yourself, don't believe what you see, don't believe all this marketing.

I'm my own biggest marketing tool. I know the history of the business and I might as well capitalize on it.

Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

But in marketing, the familiar is everything, and that is controlled by the studio. That is reaching its apogee now.

Whenever one or more components of a company's business model changes, new business models are created for supporting companies. The changes might involve niches served, new marketing angles or improved value propositions.

If the same energy went into marketing movies to women as they do on the other demographics we might see more of a spike.

I've learned from numerous sources that e-mail marketing is still far more effective in driving book sales than social media. That's why we all get those e-mail blasts from Amazon every morning.

The American Dream never really existed. It was a marketing scam.

The most powerful element in advertising is the truth.

I'm not into digital marketing, downloading, or streaming - I've always been a man of the theaters.

The marketing of XP is very deliberate and conscious. Part of it is in co-opting the power of the media; I make sure I'm newsworthy from time to time. Part is in co-opting some of my publisher's ad budget.

The fact is that Hollywood, from as early as the sixties to the present time, has ghettoized cinema into the big industry, a marketing industry. In doing this, the audiences have lost touch with the aspects of film which were to be informative and educational and even spiritual.