Museum Quotations | Page 4

The letter was very brief. It didn't go into specific demands on what the museum could or ought to do.

If you really want to get beyond just tourist locations, where you aren't dependent on regular customers, then you have to go back to the basics . . . very definitely play down the gimmicks, play down the museum aspects of what you are doing. Make it a different enough restaurant that there's some reason to try it, and if everything else is good, customers will come back.