We hired a CSR person at Twitter, years before we hired our first sales person, to make sure we had a culture and impact of doing good.
Most people buy not because they believe, but because the sales person believes.
When a copier sales person cold calls a purchasing manager whom he has never met is it any surprise that the purchasing manager will most likely never return that call?
Basically, you're selling a world as an actor, right? I mean it's like any sales person: if you believe in your product, you know your product, you sell it a lot better.
I have always said that everyone is in sales. Maybe you don't hold the title of salesperson, but if the business you are in requires you to deal with people, you, my friend, are in sales.
A smart salesperson listens to emotions not facts.
I like to think of sales as the ability to gracefully persuade, not manipulate, a person or persons into a win - win situation.
What can a sales person say to somebody to get them to buy a product that they already use every day if they don't like it? Nothing.