Relentless improvement of the product and upgrading of consumer tastes are the heart of mass merchandising.
We are upgrading UEX to a Buy rating; new CEO Roger Lemaitre changes everything.
We are born to be ourselves-in need of upgrading the gene-to look back again and again and befriend the person we once intended to become.
Upgrading one's imagination about what is possible is always a leap of faith.
You are upgrading your technology, and you've not upgraded yourself!