Record labels and movie studios are coming to us and trying to figure out new ways to reach their consumers. They?re coming to us because the 18- to 34-year-old demographic - which is their core demographic - is becoming harder and harder to reach.
It's kind of the evolution from the days of fan clubs, with famous people meeting fans and signing CDs and gear. Now we are able to offer something more interactive. It's the kind of opportunity that doesn't exist in other forms of media.
We've been in talks with movie studios and record labels, and they know, we've got this great primarily male, 18- to 34-year-old demographic, which is highly sought after for them.
Xbox Live really started out as an online gaming service on the path to becoming a major entertainment network. This is the latest chapter the big first step in that mission for us.
Can you imagine a book signing or a line for autographs where 20,000 people stood waiting in line? We know there is a lot of interest, and it created a lot of excitement.
Our ambitious goal here is to build Xbox Live into an online entertainment network. The announcement of our deal with Epic Records is a big step in that direction.
It?s ideal for movie studios and record labels to distribute their high-definition assets in a way that?s secure, cannot be copied, cannot be shared but can be viewed. It definitely is a factor in allowing us to get the rights.
