Akio Morita Quotations

When I find an employee who turns out to be wrong for the job, I feel it is my fault because I made the decision to hire him.

(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn't work that way.

We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.

Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.

Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.

I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.

I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.

I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.

Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.

The most important mission for a Japanese manager is to develop a healthy relationship with his employees, to create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.