We are competitive in terms of lead times, because the fabric and the shirts can be in the store in one week.
We already saw a customer who went to China, and they are coming back today. They know the pricing is important, but they also want secure deliveries, and they want to know that people understand them.
It was a stretch, for sure, but we didn't change our way of working. The fact is we knew China was a threat, and it's still a threat.
The knowledge of our customers makes us competitive, because we try to know precisely the quality he wants, the market he's looking at.
