The difference between what Detroit goes through and what Toyota goes through is that for every single problem Toyota has, they put a team on to fix it. Detroit pretends it doesn't exist.
It would have to be an entry-level model, like the Hyundai Excel. It would take low price and some style, though low price triumphs over style any time.
This plan is five years late. But I guess it's better late than never.
We believe this kind of data is important in a consumer's selection of transportation. Basing purchase decisions solely on fuel economy or vehicle size does not get to the heart of the energy usage issue.
I can easily see Asian automakers grabbing another three or four percentage points next year. I can see them taking 50 percent of the market eventually without breaking a sweat.
Somebody was going to do it. Mitsubishi is in dire straits. This is as good an idea as any.
Flood vehicles can be sold for their parts. There isn't a single vehicle that came out of Katrina that should be sold. They should all be scrapped.
If it's priced right, even if the quality is somewhat less than other makes, they'd consider buying (Chinese cars) because Americans love a bargain.
The Bill Ford ads really address the problem that Ford has, which is being pretty stodgy as a company. What the ads do is raise awareness of the brand. How positively they do it is up to the ads, but people do like them.
The market changed as it often does. Frequently, that means Detroit gets left behind. It never fails.
