Billy Lawrence Golden (December 31, 1933 – September 14, 2015),[1] nicknamed "Maverick", was an American drag racer. He is probably best known for driving the Little Red Wagon A/FX wheelstander pickup exhibition racer. (wikipedia)
This really allows us to do some unique marketing.
It's scaled down in terms of the days, but I think it's more targeted now.
We talk about Myrtle Beach, we talk about the event.
We thought we could get the same type of experience without extending ourselves to promote concerts and those type of things.
If you were to draw it up, this would be the perfect day.
We want to make as much noise about this as we can to let golfers at home know what they are missing.