Bill Tancer
Bill Tancer
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User behavior on Super Bowl Sunday clearly demonstrates consumer demand for the online component of these commercials.
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While not predictive of award night winners, search data on the nominated movies provides us with unprecedented insight into what is on the minds of US Internet users.
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Just when some thought that search as an acquisition channel had reached its limit, it continues to outpace the market. In order to succeed in this increasingly competitive environment, online retailers must find new and creative ways to intelligently leverage this channel.
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I think there's a lot of romantics out there who use the Internet to get inspiration. People are at a loss for words.
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Looking at things like shipping are great proxies for how much people are buying.