Bob Dorfman Quotations

She could have been the next Mary Lou Retton. You just don't disparage Disneyland. That's a holy icon in America, and there's no way to kind of fix that.

But so much depends on which team wins, and right now my gut says Pittsburgh is going to win. America loves winners.

He's already done well on a regional level, but this is his chance to really break out nationally, to become a household name.

He did everything right in Turin. He was even crying on medals stand. He lived up to the hype. He's clearly comfortable on camera. You'll see a lot of him.

It definitely has been a bit of a drawback playing in Seattle. If he were in a bigger market and not on the West Coast, he'd probably do a lot better marketing-wise.

With a few exceptions, it starts with gold. Americans love winning, and gold is the ultimate victory.

With a lot of athletes, it's a local market. Barry Bonds is successful in the Bay Area, but beyond there, everyone hates him.

Sarah was handled very close to the vest and was really limited in what she did. She was more focused on going to college and getting her degree. She could have cashed in big.

Athletes are under the microscope, and it's a risk for advertisers to spend millions on someone who could get embroiled in scandal.

This is their chance to really shine with Madison Avenue.

It's all about winning, and that's really what attracts advertisers. Particularly with the Olympics, it's once every four years and it's really your only shot at winning. The Olympic gold is really essential for making it big in endorsement.

You know that's the way it used to be. You waited until the Games were over, you saw who was hot, and then you promoted them.

All it does is leave a bad taste in everyone's mouth. Even the athletes.