Bradley Horowitz Quotations

We always felt that being unbiased was part of the search mission, ... lets you peer over to see what everybody has got.

People have told us that accessing all of their Google stuff with one account makes life a whole lot easier. But we've also heard that it doesn't make sense for your Google+ profile to be your identity in all the other Google products you use.

Google Plus gives you the opportunity to be yourself, and gives Google that common understanding of who you are.

The spirit of social computing is the concept of leaving value in your wake.

It is not who has the bigger index. We hear a lot about efforts to index all the artifacts of human knowledge, but the actual bulk of human knowledge lives in people's heads.

When it comes to search, we're like Switzerland. We can't show bias in search.

The opinions of my friends can be an important model for discovery. We want to create a platform so that the knowledge in people's heads flows onto the Web for the benefit of others.

We try to be extremely explicit about the data we are collecting and how we are storing it, and we let the customer know the benefits to them. We let them know that if they are willing to let us target ads to them, they will get more relevant content. If we are vigilant and explicit.

Video is hard to discover on the Internet. Web pages are self-describing. Video is opaque; it is a bucket of bits and doesn't tell you much about itself.

People can help solve these problems, ... This is the power of our user base, rather than just using brute force and algorithmic search, although this is still important.

The next major shift is going to be about more than which search engine has the most documents. What's next is an experience that is personalized, that gets better the more I use it.

It's really one-stop shopping for the music fan.