Brian Croll Quotations

It has attracted a whole new set of customers that we'd never really talked to before.

This will really help a lot of folks make up their mind whether to move over to the Mac. We think this makes the Mac even more appealing for all those Windows users who are considering the switch.

We found there are quite a large number of people who were sold on the Mac and wanted to move over, but they had one or two applications that were keeping them from making the move. The second group was interested in the Mac but worried if they made the move over, (they) would be leaving something behind. The ability to run Windows would take those barriers down.

Dell sees that as an opportunity to grow their business. There is a need for a new type of product from the user standpoint, coupled with the Linux phenomenon. Dell sees that and wants to get ahead of that.

After we released the Intel-based Macs we had a lot of customer requests asking if it's possible to run Windows on those machines. We decided we would help it along by creating Boot Camp.

If you want to go back to one partition for the Mac, you just rerun Boot Camp and that comes up as an option we make it very simple.