Bruce Berven Quotations

We are shipping between 55,000 and 60,000 pounds of high-quality beef weekly to Japan. We are diligently following the rules, proud of our product and therefore very frustrated that illegal product would get there and, two, frustrated that the Japanese government would close imports to every U.S. company.

This is a very frustrating announcement to us.

The Japanese consumer remains reluctant to buy U.S. beef.