It gets our name out there and people see it more places.
Our formula is simple. We don't have additives.
Surfing, like snowboarding is becoming more mainstream. It's really getting much more popular as people realize it's not that hard.
You are starting to see well-known surfboard companies making snowboards now.
For our snowboard wax, it's the same logo, except it's a guy on a snowboard with a big shark bite out of it.