The same would be true of telephone companies selling cable TV. That's the fallacy of the bundle idea, because consumers have a mindset about the provider.
One of the nice things about set-top boxes is that they are constantly being overhauled. The cycle never ends.
The big boy hasn't really even entered the market yet. They're just getting started.
In tests with rats, if there is no control, they go nuts. And the same thing is true of human beings. Viewers do not want everything unscheduled -- there is some desire to have things scheduled and not think about everything on your own.
It's not a cost-related issue. You've got a Lexus-type product here that appeals to a niche of a niche.
It's not a cost-related issue, ... You've got a Lexus-type product here that appeals to a niche of a niche.
I'm not so sure that video is really so high on the list of priorities. Wireless is a much more natural bundle.
This is more of an amoeba that needs to grow.
About 40 percent of HDTV owners know that they aren't watching HDTV. About 17 percent ... believe they are watching HDTV but are actually not.
Absolutely, the market is becoming more fragmented; eyeballs are all over the place. But consumers take a long time to evolve,
