Daniel Shifrin Quotations

Unlike the Internet, this system is easy to use. It just involves a regular telephone. That's why we've seen many seniors signing up.

The sweet spot is 25 cents a minute. That will attract more calls. But BMW might want to reach you even if your bid is $1 or more.

As far as we know, this is the first time ever that consumers are being offered such a service.

About 10 percent of people will cheat the system but we're hoping they will be ferreted out by the other checks we have in place.