David Schatsky Quotations

Failure to resolve requests via email is driving continued use of cost-intensive telephone work, negating any potential cost savings from handling inquiries via email.

The fact that the Internet will influence nearly half of total retail sales in 2010 is staggering statistic for a shopping channel that will have been around for little more than 15 years by 2010.

They have the overwhelming advantage of an incredibly great brand for search, but they're coming from behind when it comes to meeting the specific needs of enterprises.

It has been the Achilles heel for online retailers over the last couple of years. Many had items out of stock, or they were taking too long to deliver, or it was taking too long to shop.

It is no surprise that newspaper circulation is declining. The Internet has been eating away at the time consumers spend with other media. And now it is actually dictating an entirely new set of news habits and expectations.

It's a big impact on the rest of the year, too. Customers may go to a competitor's site and never come back.

The next five years will see a more organized e-mail marketing arena. Delivery rates will rise because of marketers' efforts to improve list management practices. The greater control by ISPs over spam will mean a lot less waste.

To effectively capture the teen market, wireless carriers should create separate marketing messages for teens and their parents. Parents will be responsive to the value proposition, whereas teen marketing should focus on trendy gadgets and content.

These changes will threaten established practices and entrenched interests in the media and advertising sectors, but consumers will benefit and ultimately, companies that can ride this wave will benefit as well. No one really knows what the media landscape will look like ten years out.

Longer term adoption will depend more on business models and content offerings than on the technology or devices. Our research shows that there's strong consumer interest in consuming mobile video. Consumers are just not interested in paying large fees for mediocre content.