Deborah Silverman Quotations

We're starting to focus on transitioning to our '06 models.

We're still continuing to bring the incentive spending down.

The prices are probably on balance a little higher than with the employee discount, but they're still very, very competitive.

We're confident Chevy was the sales leader for 2005.

Obviously consumers have been very receptive. We are confident they will respond to the program as they have the last few months.

had a great deal of success with this program. We've set a number of sales records in the past few months, and we thought it was important to extend for the month of September.

We love commercial fleet sales (to corporations). They're profitable, and we're not looking to decrease those.

The reason for the bonus cash offer is a continuing sell-down of 2005 inventory.

We have advised our dealers that the program will conclude on Sept. 30. We're in the process of launching our 2006 models and we want to focus on that.

Any marketing program that we would offer would be consistent with the marketing strategy we announced on Jan. 10.

A program like March Madness would not be a deviation from our marketing strategy. What we've said is that we will continue to use incentives strategically and tactically.

Everyone pays the same price. That's the message. We're not stressing the deal.

It's consistent with our strategy of using targeted incentives when they make sense.

The first time was very, very successful and a lot of folks asked us to do it again.