Dieter Rams
Dieter Rams
Dieter Ramsis a German industrial designer closely associated with the consumer products company Braun and the Functionalist school of industrial design. His unobtrusive approach and belief in "less but better" design generated a timeless quality in his products and have influenced the design of many products, which also secured Rams worldwide recognition and appreciation...
NationalityGerman
ProfessionBusiness Executive
Date of Birth20 May 1932
CountryGermany
I like to be in New York. Le Corbusier described it in the 1930s as a 'wonderful catastrophe.' It is still a wonderful catastrophe, but inspiring.
bed cannot early midnight normally wake
I am not an early bird. I go to bed normally between midnight and 1 o'clock, so it is understandable that I cannot be an early bird. I wake up around 9 o'clock.
future
Not the spectacular things are the important things - the unspectacular things are the important things, especially in the future.
believe
I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind of thing is only short-lived.
thinking drawing designer
I sit, I think, I make some drawings. As a designer, you cannot retire totally.
fashion hate i-hate
I hate everything that is driven by fashion.
landscape next needs
There is a lot of bad architecture. What we need more is to look at how our landscape should look in the next decades.
hands drawing computer
I don't like computers. I still like to do my drawings by hand.
goal essentials advantage
My goal is to omit everything superfluous so that the essential is shown to best possible advantage.
responsibility designer great-responsibility
As designers, we have a great responsibility.
giving long design
Good design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long-lived Is consistent down to the smallest detail Protects the environment Good design is as little design as possible.
design speak should
The design should make the product speak to you.