Ed Horne Quotations

We now have the ability for our clubs to be stable. Across our market, fans need to have hope in the beginning of the season. They want to know their club has a chance. That system is now in place.

We have the most passionate and loyal fans in the world. What they think is important.

We are excited to welcome someone of Mike's marketing experience to the NHL. Our efforts to further build the affinity of the existing fan while reaching new audiences will be a key focus for our marketing plans moving forward. Mike's industry knowledge and passion for hockey will play an important role in these efforts.

We wanted the campaign to match the quality and drama of the 'My NHL' regular-season campaign, while featuring the skills and personality of the players. The 'My Stanley Cup' campaign conveys the dedication, intensity and sacrifice the players and fans share to claim Lord Stanley's Cup.

The Vintage Hockey Program commemorates hockey's rich, 87-year history. The program involves the entire hockey family on and off the ice. Players and fans alike will have the chance to wear authentic jerseys and vintage fashion apparel as well as participate in Vintage Hockey-themed activities such as 'turn-back-the-clock' contests and promotions.

This is a dream come true for a community, to win the once-in-a-lifetime opportunity to host a live exhibition game between two Canadian NHL teams. The winners will have to possess outstanding teamwork and community spirit, which is what hockey, and Canada, are all about.

The NHL has been polling our fans, who have consistently told us that when we come back it should be in a big, bold way. To do that, the NHL, together with its players, recruited an exceptional creative team.

The notion is providing more entertainment than ever before. The new rules will allow for more offense and for the stars to shine.

I don't know if any one thing is a bigger hurdle than the other. We are demonstrating to the fans we appreciate them staying with us, and we're going to deliver to them an enhanced entertainment product and a chance for all teams to compete for the Stanley Cup.