Eddy Cue Quotations

Competition on anything is good, because it makes everybody better.

I think when you go to a store and you go to the Justin Timberlake page and stream it from there, that's great, but that means you went to the store. iTunes Radio lets you discover it without you having to think about it.

It doesn't matter how good or bad the product is; the fact is that people don't read anymore.

We're extremely happy with the results, ... a huge success.

People will pay for great services. They said they wouldn't pay 99 cents for a song but they did. We've always believed that. When you go to work, you don't work for free; nobody works for free. Nobody can say, "I want to work for free." Nobody says that.

I expected higher prices for some books, but [there would be] flexibility for other books,

The addition of Beats will make our music lineup even better, from free streaming with iTunes Radio to a world-class subscription service in Beats, and of course buying music from the iTunes Store as customers have loved to do for years.

I looked at my family and I said, "I've got a spouse. I've got three kids. There's no way I'm ever buying a music subscription service for the five of us. It's just not going to happen." So we wanted to do something really great for families... It wasn't easy. We had to convince the labels it was in their best interests, too.

Just six days after its release on iTunes, a record-breaking 33 million people have already listened to the album.

We’ve got the best product pipeline that I’ve seen in my 25 years at Apple,

If we give customers a better alternative they will pay, and certainly that has been the case in places like the US and UK.

Certainly, that kind of browsing is something that we've tried to encourage from the beginning, in the way the site has been built.

We've gained a lot of credibility in the industry in the past 2 1/2 years with what we did with songs. And that's what we're trying to mirror in the video space.

I think this is the best launch in terms of content of all the countries we've done,

Our view is that our biggest competitor is illegal music and P2P services. We always thought that if we offered a better alternative, then those customers would be happy to pay,

Sports is a good genre for this. Sports have time lines that are pretty well-defined, and people care about them.

It is certainly our belief that digital music buying is the future of music purchasing. Certainly our customers love it, and you can see it in the younger generation. They buy a lot of music now, and they buy it all online. That is what they know music as. They certainly do not know music as a record or as a CD--they know it as digital bandwidth,

We have all labels except for Sony and we are working with them and we know their artists would like to be a part of this launch - and we hope they will join us soon.

We've known that about (400,000 to 500,000 songs) per month is what all the other online music stores in Japan have been doing. The majority of that being Mora,

We are about 5 per cent of the music market in the US but there is no doubt in my mind that digital music is the future,

We've worked closely with Motorola to deliver the world's best music experience on a mobile phone. We're also thrilled to be working with some of the largest wireless carriers in the world to bring this pioneering phone to market.

We're thrilled to be the first digital music store to offer the songs from Dave Matthews Band for individual purchase.

We've had the No. 1 digital music player in Japan. And now we can say we have the No. 1 online music store in Japan.

The Season Pass goes back and covers any of the previous episodes, as well as the current and future shows for that season. The Multi-Pass covers the current and future episodes.

People definitely want to relive these great moments and keep them and watch them over again. What matters is having the right content at the right price.

So the fact that we've already done two times that in the first four days is something that we are very, very pleased with.

Competition is important and there are formable opponents out there, but that can't run your long-term plan.

This is by far the best launch we've done with local repertoire,

This is an incredible offering for fans of the Red Hot Chili Peppers. We've put together a package that's unrivaled in the music industry for launching a new album, exclusive videos and a concert tour.

It's a combination of the two organizations it's very much a collaborative effort. The more content we have, the more we learn about what listeners want.

In all of our launches, we start off with a certain number of labels and then we aggressively move to expand that and we will certainly continue to do that in Japan. Obviously we are hoping Sony joins the music store soon.

If you buy a song, you own it,