People expect to find an array of really delicious food. They also come expecting to find that one perfect bowl that fits their personality. People spend a long time searching for 'their' bowls.
This team was a group of diehards who worked hard. We wanted to do it again.
Luckily we have been pretty good because we were able to start them off in the sixth grade.
We like to help people get a good start-off.
The metaphor is that we're filling someone's bowl - and stomach - with the funds gathered from this event.