Franz Ferdinand Carl Ludwig Joseph Mariawas an Archduke of Austria-Este, Austro-Hungarian and Royal Prince of Hungary and of Bohemia and, from 1896 until his death, heir presumptive to the Austro-Hungarian throne... (wikipedia)
If all the right people say, 'Go here', then of course they get a huge audience, but that audience has no loyalty, and they are quickly out-cooled by someone else.
He would never do just the usual on-the-road burgers and chips.
Well here we are on the endless highway/Oh baby can't you see things my way.