Fred Dust Quotations

It's an interactive unit, ... this flower that sort of perks up. We wanted to look at a cube and get a sense of welcome instead of 'Oh, my God, it's another day.'

When you're building a new space, the client has to own it. So we are at our best when we're teaching our clients how to be their own design advocates.

We design for activity as much for space.

The whole thing, ... has been about getting the right balance between who is Dilbert and who is the user. We didn't get rid of the walls because the walls are real for Dilbert.

And suddenly, we knew we had to have cubicles, ... So we built them. We brought a cube farm right into the middle of our open space. We've been working in them for two months, basically, to get the insight into what it's like. It's pretty funny.

My background is pretty eclectic. I was an art student, spent years doing interactive media work with artists here in the Bay area. The work I was doing was getting bigger and bigger as time was going by -- and I realized, 'This is turning into architecture.'