Garth Ancier
Garth Ancier
Garth Ancieris a media executive best known for being one of only two peopleto have programmed three of the five US broadcast television networks...
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We hear it a lot - my 14-year-old daughter loves your network. I don't watch it, but it's really for her. We're trying to break that perception, because obviously our median age is not 14.
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When you have this many cable networks, this many sources of video and now the Internet, you're not looking for things that appeal to everyone anymore. You're looking for big niches.
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Bruce has been a big supporter of the network from the beginning, and he's always been great to work with,
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Even the biggest hits, even The Sopranos on HBO, even Desperate Housewives is 20 million viewers. We're in a country of . . . 297 million people, almost 300 million. That's a pretty small chunk of it.
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The show will lose $16 million this year.
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They were just smart business moves to make. This network is a bit more agile and competitive when it is a smaller group.
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They're articulating feelings that they don't know how to articulate yet, but a teenager can relate to that and an adult can relate to that,
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As much as we all love the show, we do have to run a business.
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It's really hard. You have 150 channels competing for viewers now.
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I'll be more specific. ...This year the show will lose $16 million for The WB, and that's with a license fee reduction from last year. At least to us, that's a big number.
lose million
I'll be more specific. The show will lose $16 million this season. . . . At least to us, that's a big number.