There have only been two or three other personal appearances which were as huge as this and we have had to turn away many of the fans.
We always see a very strong increase in sales, not only the winners but people who perform at the show. Every year it tends to get bigger.
We will be unique in offering record companies flexibility in pricing. For new artists we can offer singles at 39p to stimulate demand.
I don't think we are going to see this happening with a song every week.
The Arctic Monkeys have connected with the mainstream in one leap. This is an outstanding figure as January is a quiet time of the year for sales.
We have managed to hold onto a few copies for each store so we should have enough on the first day or two to cater for demand.
I'm sure we'll see a massive increase, maybe a doubling, over the next couple of weeks.
They came to the attention of the public via the Internet, and you had chat rooms, everyone talking about them.
America is like an ocean liner that takes a little bit longer to turn around.
It may not be enough to get it to number one, but there's clearly enough interest from Radio 4 fans for it to make the top 20 chart and perhaps even push it into the top 10.
