Hafeez Khawaja
Hafeez Khawaja
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WD's steady growth in the MENA region encouraged us to further expand our operations in this region. We will enter new, untapped regional markets, and at the same time strengthen operations in existing ones. At the centre of WD's expansion strategy are the rapidly evolving and promising African markets, such as Algeria, Morocco, Tunisia, Libya, Nigeria and Kenya. The former three have high IT literacy levels.
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Resellers are extremely important component of WD's customer outreach, and helping them develop an excellent understanding of WD as a company and its product range is crucial to our success in these markets. The seminars were aimed to facilitate this.
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Our partnership with KLC will help us efficiently implement our business strategies for the Algerian market. KLC has a very impressive track record, and boasts a distribution channel known for its wide reach and efficiency.
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The seminars enabled resellers to understand more closely the features and benefits of the WD range of hard disk drives and learn about the new WD products. At the same time, it allowed WD to better appreciate reseller needs, and work out strategies to effectively address them. We would be organizing more reseller seminars in the future, in various Middle East cities.
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We are committed to supporting our distribution partners and helping boost their efficiency. WD has been participating in major trade shows alongside its distributors, besides organizing various workshops and technical seminars.