Heather Dougherty
Heather Dougherty
brought cyber following gift holiday monday online ready retailers returned tackle traffic weekend work
Cyber Monday brought a surge of traffic to many online retailers as shoppers returned to work following the holiday weekend ready to tackle their holiday gift lists.
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It's a good time for online retailers to send some e-mail messaging to entice customers to both visit the site as well as potentially pull the trigger.
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It's a good marketing opportunity for retailers -- it's a good excuse to reach out.
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In recent years, consumers shop online later and later in the holiday season making the week prior to the holidays the peak in online holiday shopping, with over half of shoppers completing all of their purchases. With guaranteed delivery by December 24th and additional discounts and incentives, online retailers continue to court shoppers until late in the season, looking to capture sales before shoppers turn to stores on Friday and Saturday for last minute purchases.
additional completing consumers continue court delivery guaranteed half holiday holidays later online peak prior recent retailers shop until week
In recent years, consumers shop online later and later in the holiday season, making the week prior to the holidays the peak in online holiday shopping, with over half of shoppers completing all of their purchases. With guaranteed delivery by Dec. 24 and additional discounts and incentives, online retailers continue to court shoppers until late in the season.
advertising brands cautious control luxury money retailers specific spend
Luxury retailers spend a lot of money advertising in the off-line world, in print, because they are comfortable with that, they have more control over that situation. Those brands want to keep up a specific image, so they've been cautious about advertising online.
age-and-aging coming luxury retailers selling successful
Luxury is coming of age. The luxury retailers have been successful in selling online, where before it was thought to be more of an in-store experience.
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Online retailers continue to re-create the offline world on the Internet. People come out to the stores the day after Christmas looking for bargains. Now a natural part of shopping is to first poke around online. Some shoppers might see bargains online and decide they don't have to fight the crowds in the malls.
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Online retailers are extending shipping deadlines later each year, which provides ample time to comparison shop for the best deal. Price remains one of the biggest motivators online and is reflected in large spikes in audience traffic.
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Now that the 2005 holiday shopping season is underway, traffic to retail sites will climb as shoppers head back to work on Monday ready to make headway on their holiday shopping lists, ... Cyber Monday will bring additional growth in traffic for online retailers by luring shoppers to their sites through sales promotions and free shipping incentives.
business capture extend online retailers
Retailers are able to extend their business online and capture significant sales.
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Like their offline counterparts, online shoppers have favorite retailers that they frequently visit. They are very familiar with the retailer's brand name and tend to go directly to their sites. However, some gifts may involve more research, in which case search engines and shopping comparison sites come into play. Most shoppers use a variety of channels to get their holiday shopping done.