Ian Schafer
Ian Schafer
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When you're working with a series that's as interesting as one about polygamy, you want to make sure it raises people's curiosity.
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Once in a while you'll get something like the Wedding Crashers trailer. It gets more people to see the trailer and interact with it in a way they've never been able to before.
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It's a natural evolution. Some of the best ideas are collaborative.
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We knew going into this that one of the most popular days for streaming video throughout the year is the Super Bowl. We knew with the hype this year, there was going to be more of an emphasis placed by consumers on historic video commercials.
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This is the kind of thing that a lot of folks talk about. If you're really going to put video online, let's make an effort to create things that are crafted specifically for the medium.
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By setting it up as a tour, people can spend 10 to 15 minutes with the application if they want. There are 15 scenes covered from the last season and they can experience it in a variety of ways.