This is nothing new and it will continue to be a problem. The fact of the matter is, these programs can be easily fooled. If someone wants to get in, there's nothing you can do to stop them.
I think that is a very successful model for any of these companies to follow.
Two companies have benefited from the time-to-market advantage: Yahoo! and Amazon. Those are the single success stories. Every single day, it gets more and more competitive.
I think we've already started to see it. I think we're going to continue to see it for the next year, if not two years.
Microsoft totally wants to own this market, this is a huge market.
These companies have to be sitting there trying to figure out competitively how they stack up at this point.
The stocks that have been successful are the ones that have reached a very large scale which is to say critical mass basically.
The perception here is that traffic on the Internet was weak and, definitely, Yahoo!'s numbers are going to be used as a proxy or benchmark for the other players in the space.
For this to really work, essentially what really happens here is AOL becomes a direct competitor to Microsoft.
Obviously these guys are really aggressive. They want to utilize their biggest asset, their stock price.