Jason Hirschhorn Quotations

Email is a 40-year-old technology that is not going away for very good reasons - it's the cockroach of the Internet.

REDEF is dedicated to my mother, who nurtured and encouraged my interest in everything and slightly regrets the day she taught me to always ask 'why?'

Everything is happening faster on the Internet, so advertisers have to be able to respond quickly. If there is a pop-culture topic, a celebrity, event, some amazing viral video, a news story - how do advertisers get close to that so they can take advantage of traffic jumps?

It's going to be a major, major, pervasive screen for our audience.

They are growing well on their own, but clearly we have inventory online to help bolster the brand and their traffic.

As with everything we do at MTV Networks, every element of URGE is being developed with our audience in mind. Beyond providing a simple transactional service, URGE will provide a musical playground where fans can explore, customize, discover and download new music.

We don't want to just deliver stuff. We aren't a TV company. We are a content company. We think about the platform very early in the process and everyone must be on board.