I think we're all cognizant of the fact that we have the most beautiful spot on Earth, but the real draw are the people in Hawaii. It's the aloha spirit that people feel when they arrive here. We want to do all we can to support that.
There's great demand to come to Hawaii from North America right now and what we're looking at, as a marketing agent, is attracting people who are going to have a great experience in Hawaii. We're looking for people who will appreciate what Hawaii has to offer.
Activities and attractions in Hawaii are designed to involve the whole family as one.
The islands are considered a safe and secure destination. Overall, crime is fairly low and legalized gambling is outlawed, further reinforcing our image as a wholesome family-friendly destination.
We're looking for people who will appreciate what Hawaii has to offer.
