Jeff Goodby Quotations

was just throbbing out there, waiting to be appropriated.

I do think that in some ways, the complexity of technology, the things that we all have to deal with in media, have created a new kind of person that is sensitive to media, but also sensitive to the kind of beliefs that people have. And this person can put the two together.

I look for things that no one I know, even myself, would ever come up with. If your solution is something that your friends or family might come up with, throw it away.

Bob Scarpelli [of DDB] has told me I'd rot in hell for the commercials I've done, but I think he's kidding.

Advertising shouldn't be like medicine. It should be like candy.

The biggest mistake young designers make is that they try to make their advertising look like advertising

It turns out they are actually terrific businesspeople as well as good creative guys. They didn't just win (the Mini account). They realigned their agency in order to make it ready to win, even before the process started.

It's just milk, ... Believe me, we know parody is based on a serious topic. So we wanted to make sure that it was goofy enough so that people didn't get upset.

It's a place where people make the mistake of doing advertising that is really entertaining, but really has nothing to do with their brand, so people remember the entertainment but they don't remember the brand at all.

The Doritos brand is a true icon and we look forward to being part of the Frito-Lay team. This is a chance to put Doritos front and center in people's minds where it belongs.