Jessie Stricchiola
Jessie Stricchiola
Jessie Stricchiola is a search engine marketing/SEO professional who in 2003, along with Barbara Coll, established the international, non-profit Search Engine Marketing Professional Organization...
engines giving log longer search
Search engines are no longer giving up log data.
consistent downward seen submitted trend
We've seen a consistent downward trend in responsiveness to submitted activity.
business clicking clients competition crying phone running
I've been on the phone with clients crying because the competition is running them out of business, at $20,000 and $30,000 a month, by continually clicking their ads.
becomes click data determination determine engines everybody fraud fraudulent industry question search until using works
Everyone in this industry agrees click fraud exists, and everybody agrees that advertisers should not be billed for it. At the end of the day, the question becomes 'what constitutes a fraudulent click, and who works to determine that?' Up until this point, it's been the search engines making the determination without using the data on the advertiser's side.