Jim Cali
Jim Cali
bad bar behind chocolate guilty line newspaper people reaching research taking throwing
If you feel guilty about having a chocolate, you feel bad about reaching for the chocolate when 20 people are in line behind you. Research showed there were people who were taking a chocolate bar and taking a newspaper and throwing it over it.
against category growing gum percent portfolio
Sugar-free gum is growing at 10-12 percent against a U.S. gum category growing at 7 percent, and some 90 percent of our portfolio in the U.S. is in sugar-free gum.
good growth innovation level sustain
We feel we can sustain a good level of growth and innovation is all part of that growth.
badly people
People figure, it's only a buck, how badly can I do?
bar brands chocolate consumers driving giving segment
Consumers are driving the sugar-free segment and we are giving them the choice. But our brands are still treats, it is not about having a bar of chocolate for dinner.